Alex Hormozi’s book «$100M Leads»

Alex Hormozi’s $100M Leads unveils the strategies behind generating $200 million annually across multiple companies in under a decade. Drawing from over 20,000 daily leads generated across 16 industries, Hormozi shares actionable insights on advertising, four key lead-generation methods, and leveraging others to build leads, turning strangers into customers.

Hormozi, a first-generation Iranian-American entrepreneur, began in 2013 by scaling a brick-and-mortar business to six locations in three years. He later revitalized 32 businesses, developed a licensing model reaching 4,000+ locations, and launched companies achieving $120M+ in sales without external funding.

In 2020, he founded Acquisition.com to invest in high-cash-flow businesses. Renowned for his expertise in customer acquisition and monetization, Hormozi also supports education and entrepreneurship for underserved communities. His notable exit was selling a majority stake in his licensing company for $46.2M in 2021.